Great Houghton Voluntary Residents Group
Phil reached out looking for support across a range of design needs for a newly formed local residents group. The aim of the group was to bring the community together, raise awareness of issues in the area, and create a recognisable identity that could be used across meetings, events, and public communications. Phil arrived with a handful of early ideas, which became the starting point for exploring a series of brand concepts. These were shared with the wider group, who collectively selected the direction that best represented their values and ambitions.
With the branding established, the work naturally expanded into a set of practical assets — flyers, posters, and a banner to be displayed at community events. These pieces needed to be clear, approachable, and easy for residents of all ages to engage with, helping the group build visibility and momentum in its early stages.
Later in the year, Phil returned with a new project: creating a series of social media slides to support the group’s initiative encouraging residents to knit poppies for Armistice Day. The goal was to produce something simple, warm, and inviting — designs that would appeal to the community, spark interest, and help form a small wellbeing‑focused knitting group in the process. The visuals were crafted to feel friendly and accessible, encouraging people to get involved, share the idea, and contribute to the village display.
Balancing those elements — history, community, and progress — became central to the design process. Every decision, from the visual direction to the tone of the materials, was shaped by a desire to honour the village’s past while helping the group build something meaningful for its future. The result wasn’t just a set of assets; it was a visual identity that felt familiar, respectful, and genuinely connected to the place I’ve always called home.